KRISTY OSBORN

Cox Media Group        

Creative Advertising Manager  2015-Present

Lead a team of graphic designers, photographers and producers. Facilitate brainstorm sessions and creative huddles to come up with unique ideas for branding and advertising.  Devise a plan for production of multi-media cross-platform cohesive ad campaigns for television, radio, newspaper, digital and social media.  Strategically plan creative based on what type of media will best reach the target audience.  Develop and pitch creative concepts to clients.  Make recommendations for spot placement and frequency of rotation.  Monitor effectiveness of campaigns through market research and analytics to ensure the advertiser’s goals are met.  

​

Producer/Videographer/Editor  2013-2015                                                                                                         

Handle all aspects of video production for commercials, corporate videos and TV shows: ­pre-production planning including location scouting and agreements, writing scripts, hiring actors, filming and editing.  Ensure client’s brand standards are considered during the production process and met on all deliverables.  Continuous juggling of multiple projects of varying degrees of difficulty and conflicting deadlines.  For live remote broadcasts - directed live commercial productions from the live truck.

Studio Technician, WHIO-TV  Channel 7  2012-2013

Run teleprompter for the news.  Keep the set clean and ready for production.  Replace light bulbs and batteries, as needed.  For live remote broadcasts - floor director, grip, camera operator.

Buckeye Digital Video Services

Photographer, Videographer and Editor  2009-2012                                                                                         

Produced corporate training videos, live events, weddings, on-location green screen, host segments, documentaries and promotional videos.  Used Tri-caster when directing multi-camera live event productions. 

NRB Television Networks

Promotions Associate  2007-2008

Determined rules for strategic placement of promotional and filler advertisements according to genre, target audience, and viewer relevance. Determined proper time restrictions for time-sensitive promos. Established new procedures to streamline workflow and increase efficiency.